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Privacy Policy

Effective Date: July 24, 2025
Strive UG (“Strive”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your personal data when you use the Strive mobile application and related services (the “Service” or “App”), as well as your rights regarding that information. By using Strive, you agree to the collection and use of information in accordance with this Policy.

Personal Data We Collect

We collect several types of information from and about you for various purposes to provide and improve our Service. We limit our collection to what is necessary for those purposes and handle it in a GDPR-compliant manner.

1. Information You Provide to Us:
    •  Account and Profile Data: When you create an account or sign up, we collect information such as your name, email address, login credentials, and other details you provide. If you sign in via Google or Apple, we receive basic profile information (like your email and name) from those providers. You may also choose to provide an optional profile photo or other details in your profile.
    •  Personal Details and Fitness Info: You may provide additional information such as your age range, gender, fitness goals, or any health-related information you choose to share (e.g. injury status or workout preferences). We use this to personalize your workout plan. (Note: Strive does not collect your date of birth or government IDs; age is only asked in a non-identifiable range format to ensure eligibility.)
    •  Communications: If you contact us for support or respond to surveys, we will collect the information you share, such as your name, email address, and the content of your messages. This includes any feedback, questions, or correspondence you send to us. We use this information to assist you and improve our Service.
    •  User-Generated Content: The Service may allow you to upload or create content, for example a profile picture or workout media. If you choose to upload photographs, videos, workout logs, or other content, we will collect and store that content. For instance, if you record an exercise video or take a screenshot through the App, that media may be saved to your profile in our cloud storage. (You maintain ownership of your user-generated content; we will only use it to provide the service or as otherwise described in this Policy.)

2. Information We Collect Automatically:
When you use Strive, certain data is collected automatically by the App and our service providers:
    •  Usage and Log Data: We collect data about your activity in the App – for example, the workouts or exercises you perform, features you use, pages or screens viewed, the time spent on workouts, and interactions like buttons clicked. We also log technical details such as your IP address, timestamps of access, and app version. This information helps us understand how the Service is used and to debug issues.
    •  Device Information: We receive data about the device and software you use to access our Service. This includes your device model, operating system version, unique device identifiers (such as device ID or advertising ID), language and region settings, and mobile network info. We use these details to ensure compatibility, optimize performance, and analyze usage trends.
    •  Workout and Sensor Data: Strive uses your smartphone’s camera and motion sensors to deliver our interactive workout experience. During a workout, the App may track motion data (like accelerometer and gyroscope readings) and count your exercise repetitions or form metrics. For example, we detect your body’s movements to count reps and evaluate technique. All camera-based pose tracking is processed locally on your device – video frames of your exercise are analyzed in real-time by our AI without being sent to our servers. We do not upload or store the actual camera footage or images of your workouts on our servers. In some cases, the App may extract anonymized data points from your movements (such as coordinates of key body joints or “dots” representing your pose) to provide feedback and track your performance. These pose data points are processed on-device and are not transmitted unless necessary for a specific feature, and even then we never see or store the raw video. Any derived workout performance metrics that are saved (for example, number of reps, form scores, or whether you completed a session) are stored in your account as part of your workout history, but no images or identifiable biometric videos leave your phone. (In plain terms: your camera is used to guide you, but we don’t see you – only automated algorithms do, on your own device.)
    •  Location Information: We do not track your precise GPS location. However, we may infer general location (country, region) from your IP address or device settings to customize content (e.g., language, regional workouts) and to comply with regional requirements (such as GDPR or showing correct pricing).
    •  Cookies and Similar Tech: If you visit our website or use in-app web views, we may use cookies or similar tracking technologies to remember your preferences and gather analytics. For example, our website might use cookies to understand traffic or to enable certain features. (For details, see Cookies and Tracking Technologies below.)

3. Information from Third Parties:
We may receive personal data about you from other sources if you allow it:
    •  Third-Party Logins: If you register or log into Strive via a third-party account (such as Sign in with Apple or Google Sign-In), those services will send us your name and email and a token to authenticate you. We only use this information for account creation and login.
    •  Health and Fitness Platforms: At this time, Strive does not directly integrate with external health databases like Apple HealthKit or Google Fit for data syncing. If in the future you choose to connect such a service, we will explicitly ask your permission and will only import data necessary for the App (e.g. step count or workout activity). We will handle any such imported health data in accordance with this Policy and any specific platform rules (for example, we will never use HealthKit-derived data for marketing purposes or share it without consent).
    •  Advertising/Referral Partners: We work with analytics and marketing partners (such as AppsFlyer and Branch) that help us understand how new users find Strive. These partners might provide us information like what marketing campaign or referral source led you to install the app. This information is generally statistical and not used to identify you individually; it helps us measure the effectiveness of our outreach.
    •  Others: We may also receive information from fraud prevention and security partners (to protect against illicit activity), or from social media platforms if you engage with our pages. For example, if you interact with Strive’s official page on a social network (like Instagram or Facebook) or tag us in a post, we might receive basic info from your social media profile or the content you post. We handle that information according to this Policy and the privacy settings you have on those platforms.

4. Children’s Data: Strive is not directed to children, and we do not knowingly collect personal data from anyone under the age of 13 (or the minimum age required by your country’s law, such as 16 in the EU, without parental consent). We do not ask for birth dates. If we learn that we have inadvertently collected personal data from a child under the applicable age, we will promptly delete such data. (See also Children’s Privacy below for more.)

How We Use Your Information

We use the collected information for the following purposes:
    •  Provide and Maintain the Service: We process your data to authenticate you and let you log in; to create your personalized workout plans and adapt them to your fitness level; to track your exercise performance and give real-time feedback; and to save your workout history, progress, and preferences in our systems. For example, we use your past workout data and performance to adjust future workouts to your abilities. This processing is necessary to perform our contract with you (i.e., to deliver the App’s core functionality).
    •  Improve and Develop our Services: We continually try to make Strive better. We analyze usage data, feedback, and bug reports to understand how the App is used and where improvements or new features are needed. For instance, we might review aggregated exercise performance data to refine our AI coach’s accuracy or to troubleshoot if many users have difficulty with a certain exercise. We may also use anonymized conversation logs or support inquiries to improve our customer service. This analysis is done under our legitimate interest in improving our product and user experience.
    •  Computer Vision & AI Processing: Any AI-based analysis of your movements or body metrics is done to provide you with feedback and to ensure exercises are performed safely. Importantly, this analysis is done on-device and we do not receive your images/videos; we only use summary results (like points or scores) to enhance your fitness program. We do not use any of your personal workout images for developing our AI models unless explicitly stated and consented to. In general, we may improve our AI using aggregated, de-identified data about workout movements to increase its accuracy, but this will not include any identifiable personal information.
    •  Customer Support and Communication: We use your contact information (like email) to send you service-related communications. These include verifying your account, notifying you of important updates or security alerts, responding to your inquiries and support requests, and informing you about changes to the Service. If you reach out for help, we’ll use your info to resolve your issue. We may also send you confirmations for actions you take in the app (e.g., confirming a subscription purchase or account deletion request).
    •  Notifications and Reminders: If you allow push notifications, we will use your device token to send you in-app reminders or motivational messages – for example, reminding you about scheduled workouts, notifying you of new program features, or similar service messages. You can always control these via your device or in-app settings.
    •  Marketing and Promotional Messages: With your consent (where required by law), we may use your email or in-app notifications to send you newsletters, promotions, or offers about Strive’s services, new features, or partner promotions that might interest you. You can opt out of marketing emails at any time by clicking the “unsubscribe” link in the email, and you can disable push marketing notifications in the app settings. We will not spam you – we aim to send only fitness insights or offers that add value.
    •  Advertising and User Acquisition: Strive does not display third-party ads within the app, and we do not sell your personal data to advertisers. We may, however, use certain data in aggregate or hashed form to reach more people like you outside of the app. For example, with your permission, we might share limited information (such as the fact that you are a Strive user, your general location, and device advertising ID) with marketing partners like AppsFlyer to help us find “lookalike” audiences – i.e., people who might also benefit from Strive. This is solely for promoting our own Service to new potential users. Any such processing will only occur if allowed by applicable law (e.g., based on your consent for tracking on iOS or similar opt-in). We do not use any sensitive health data (such as your workout performance or any health metrics) for advertising or marketing targeting.
    •  Analytics and Metrics: We use analytics tools to understand app performance and user behavior. These tools help us measure things like the number of active users, feature engagement, or the effectiveness of a new workout program. This insight guides business decisions and product design. Analytics may also be used to debug issues and monitor the technical health of the App (for example, tracking crashes or errors).
    •  Security and Fraud Prevention: We process data as needed to keep Strive and its users safe. This includes monitoring for suspicious or unauthorized activity (such as detecting bots or fraudulent subscription activity), enforcing our Terms of Service, and protecting against wrongdoing. If necessary, we might use device or account information to block abusive behavior, to investigate violations, or to prevent spam and security attacks. Ensuring the integrity of our platform is in our legitimate interests and also helps protect all our users.
    •  Legal Compliance: In certain cases, we need to process personal data to comply with legal obligations. For example, maintaining transaction records for accounting and tax purposes, or responding to lawful requests by public authorities. If we are under a legal requirement to retain or disclose certain data (e.g., for law enforcement or regulatory compliance), we will do so.
    •  Other Purposes with Consent: If we intend to use your data for any purpose that is not outlined in this Policy, we will explain it to you at the time of collection and, if required, obtain your consent. We will not use your personal data for any purposes incompatible with those described above without updating this Policy and, if necessary, requesting your permission.

Legal Bases (for EU users): If you are in the EU/EEA, we process your personal information under the following legal grounds, as permitted by the GDPR: (a) Contract – to provide the Service you requested (Article 6(1)(b) GDPR); (b) Consent – for certain optional processing like marketing emails or any health-related data you explicitly provide (Article 6(1)(a) GDPR, and Article 9(2)(a) for special category data like health if applicable); (c) Legitimate Interests – for improving our product, ensuring security, and marketing our services to interested audiences (Article 6(1)(f) GDPR), after weighing that our interests are not overridden by your privacy rights; and (d) Legal Obligation – when processing is necessary for compliance with a legal obligation (Article 6(1)(c) GDPR). Where legitimate interests is used, we take into account your rights and you have the right to object as described in Your Rights below. If we rely on consent, you have the right to withdraw it at any time (which will not affect processing already occurred).

How We Share Your Data

We do not sell or rent your personal information to third parties for their own marketing purposes. However, we do share certain information with third parties in the following circumstances, to run our Service and as otherwise described here:
    •  Service Providers and Data Processors: We use trusted third-party companies to perform tasks on our behalf and help us provide the Service to you. These include cloud hosting providers, data storage services, analytics providers, payment processors, and other IT or security vendors. We only share with them the data necessary for them to perform their functions, and they are contractually obligated to protect it and use it only for our specified purposes.
    •  Cloud Hosting (Firebase by Google): Our App and backend run on Google Firebase, a cloud platform that provides authentication, database, file storage, and related services. When you use Strive, your account data, workout history, and any content you upload are stored in Firebase’s cloud databases and storage buckets. This means Google may process your personal data on our behalf (for example, storing your email, encrypted password, workout records, images/videos you upload, etc.). Google acts under our instructions and implements security measures. (Google’s servers for this data may be located in the United States, Europe, or other regions – see International Data Transfers below.) Firebase also provides us with in-app analytics and crash reporting which collect device and usage data (as described below).
    •  Analytics and Usage Tracking: We utilize third-party analytics tools to understand how users interact with Strive and to improve our Service. For instance, Firebase Analytics (by Google) tracks in-app events and user engagement, and Redux-Persist in combination with our own utilities logs events like workout completions. We also use AppsFlyer and Branch for marketing analytics and attribution – these tools help us see how you discovered our app (for example, which ad or link led to an install) and measure the success of marketing campaigns. These third-party SDKs (Software Development Kits) integrated in our App may automatically collect information such as your device identifiers (e.g. IDFA or Android Advertising ID), IP address, technical device details, and events like app installs or opens. This information is used to analyze user growth and engagement. We do not share any of your exercise performance or health data with these analytics partners for advertising purposes. (In fact, Strive does not show in-app third-party ads at all.) Some analytics providers may use the collected data in aggregated form to improve their own services or for benchmarking. However, we ensure that no personally identifying information (like your name or contact info) is included in such data sharing. You can opt out of certain analytics/tracking: for example, you can disable ad tracking on your device (enable “Limit Ad Tracking” on iOS or “Opt out of Ads Personalization” on Android) to limit what advertising IDs are shared, and AppsFlyer honors an opt-out if you use their official opt-out link or device settings.
    •  Crash Reporting and Performance Monitoring: We use tools like Sentry (or Firebase Crashlytics) to monitor app stability. When the app crashes or encounters a significant error, diagnostic information is sent to us via these tools. This may include device type, OS version, the state of the app leading up to the crash, and anonymized user identifiers. We use this solely to identify and fix bugs or performance issues. These crash reports may be stored on servers in the US or EU (for Sentry, we configure the hosting region). They do not intentionally include sensitive personal data, but could contain user IDs or certain context you were using when the error occurred (e.g., which screen you were on).
    •  In-App Purchases and Subscription Management: Strive offers premium content via in-app purchases. All purchases are processed securely through the Apple App Store or Google Play Store on your device. We (Strive) do not collect or store your full payment information (such as credit card numbers); that is handled by Apple or Google. We do receive and store data about the purchase transaction, such as the type of subscription or product you bought, the price, and the transaction ID or receipt. We use a third-party service called IAPHub to help manage subscriptions across platforms. IAPHub receives information like a hashed user ID (an anonymous identifier for your account), your subscription status, product identifiers (e.g., which plan you subscribed to), and transaction timestamps, in order to inform us of your purchase status (active, expired, trial, etc.) and handle any subscription renewals or cancellations. IAPHub is based in the EU and operates under strict data protection terms. This information is used to unlock premium features for you and to keep your subscription status in sync.
    •  Push Notification Services: To deliver push notifications (such as workout reminders or updates), we use Firebase Cloud Messaging (FCM) for Android and the Apple Push Notification service (APNs) for iOS, facilitated by a library called Notifee. These services process the push “device token” assigned to your device. Essentially, when you install Strive, your device generates a token (a random ID) that we store and use to address notifications to you. We send this token along with notification content (like “Your workout is ready!”) to FCM/APNs, which then routes the message to your device. No personal message content beyond the notification itself and the device token is used. (Note: If you disable notifications or remove the app, we stop sending notifications to your device token.)
    •  Additional Tools: We may use other SDKs or APIs in the app for specific functionalities. For example, Branch (mentioned above) helps handle deep links and referrals. It may collect information about how you opened the app (if via a special link) and your device info to ensure you get to the correct content. We include such tools to improve your experience (e.g., to smoothly navigate if you click a program link from an email). All third-party SDKs are vetted to comply with privacy requirements, and where required (e.g., for tracking for advertising), the app will request your opt-in consent via the operating system’s prompt (such as Apple’s App Tracking Transparency prompt for use of the IDFA).
    •  Within Our Company and Affiliates: Personal data may be shared among our team members and any affiliate or subsidiary of Strive UG, only on a need-to-know basis. For example, if Strive UG in the future has a parent company or branches, your information might be shared within that corporate family to support and improve the Service. All such internal access is controlled and limited to purposes consistent with this Policy.
    •  For Legal and Safety Reasons: We may disclose your information to third parties if we determine that such disclosure is reasonably necessary to:
        •  Comply with any applicable law, regulation, legal process, or valid governmental request (such as a court order or subpoena).
        •  Enforce our Terms & Conditions or other agreements, and investigate potential violations thereof.
        •  Detect, prevent, or address fraud, security, or technical issues (for example, investigating suspicious payments or unauthorized use of the app).
        •  Protect the rights, property, or safety of Strive, our users, or the public. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction, and sharing information with law enforcement as necessary.
    •  Business Transfers: If Strive UG is involved in a merger, acquisition, sale of assets, bankruptcy, or reorganization, your personal data may be transferred to one or more third parties as part of that transaction. We will ensure the confidentiality of any personal data during such a process and provide notice before your personal data is transferred and becomes subject to a different privacy policy. The new entity will be required to honor the commitments we have made in this Policy, or we will seek your consent if required by law for any changes.
    •  With Your Consent or At Your Direction: We will share your personal data with others if you expressly ask or consent for us to do so. For instance, if you participate in a promotional collaboration and consent to us sharing your testimonial or results publicly, or if you use a feature that explicitly sends your data to a third-party service (which we don’t do without an opt-in), we will do so only with your direction. You are in control – we won’t share your information in a way that is not outlined in this Policy unless you agree.

Third-Party Links: The Strive app or website might occasionally contain links to third-party websites, services, or integrations (for example, a link to our social media pages, or a partner’s fitness product page). If you click on a third-party link, you will be directed to that third party’s site, which has its own privacy policy. We are not responsible for the content or privacy practices of other sites. We encourage you to review the privacy policies of any third-party sites or services before providing your information to them.

Cookies and Tracking Technologies

Cookies: When you use our website (www.striveworkouts.com) or certain web-enabled features of the App, we may use cookies and similar technologies to collect website usage data and improve your experience. Cookies are small text files stored on your browser or device. We use them for functions like: keeping you logged in on our web portal, remembering your preferences, and understanding how our website is performing. For example, we might use Google Analytics cookies on our site to see which pages are most visited or to detect website errors. You can control or delete cookies through your browser settings. Note that if you disable certain cookies, some website features may not function properly. (The App itself primarily uses third-party SDKs rather than browser cookies, as described in our Analytics section above.)

Mobile App Tracking: In the mobile app, instead of cookies we use the above-mentioned SDKs (AppsFlyer, Branch, Firebase Analytics, etc.) which act like “mobile cookies” by tracking events within the app. These technologies may use your device’s Advertising ID or similar identifier to link app events (such as an install or purchase) to a source (like an ad campaign). As noted, you can opt-out of or reset your mobile identifiers at any time (through Privacy settings on your iOS or Android device). The App may also utilize local storage on your device (for example, using AsyncStorage or similar) to cache certain data or preferences for performance reasons – this data stays on your device and is encrypted or protected by the app sandbox. No third-party has direct access to data stored locally in the app.

Do-Not-Track Signals: The website does not currently respond to “Do Not Track” (DNT) signals from web browsers. DNT is a setting you can configure in some browsers to indicate that you don’t want to be tracked across websites. Given there is not a common standard for DNT and our limited use of web tracking, we treat visitor data in accordance with this Privacy Policy regardless of DNT. However, you can always adjust cookie settings as described above.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. In practice, this means:
    •  Account Data: As long as you maintain an account with Strive, we will keep your account information, workout history, and other data associated with your use of the Service. This allows us to provide you with ongoing access to your workout records, progress, and any purchased content.
    •  Inactive Accounts: If you stop using Strive, we may retain your information for a reasonable period in case you return, to allow you to pick up where you left off. However, if you remain inactive for an extended period, we may delete or anonymize your data in accordance with our data retention schedules. (We will generally treat accounts as abandoned after a certain period of inactivity and may remove personal data to reduce storage, but we will try to notify you at the email on file before doing so.)
    •  Deleted Accounts: If you choose to delete your Strive account, we will initiate deletion of your personal data. You can delete your account via the app settings or by contacting us (see Your Rights and Contact Us sections). Upon a deletion request, we will remove or anonymize personal data associated with your account from our live databases. This includes your profile information, workout history, and any media in your account on our servers (for example, your profile photo or uploaded workout videos will be deleted from Firebase Storage), as well as your records in our Firestore database and analytics user identifiers.

    •  Transaction Records: We may retain certain information after account deletion if necessary for legal compliance or legitimate business purposes. For instance, we might keep purchase/payment records or receipts (which do not include sensitive payment info) for the duration required by tax and financial laws.

Data Security

We take the security of your personal data seriously and use a variety of measures to protect it, including encryption in transit and at rest, strict access controls, and regular security testing. However, no method of transmission or storage is completely secure; you also play a role by safeguarding your credentials.

International Data Transfers

Your data may be processed outside your country of residence (e.g., on Google Firebase servers in the U.S. or EU). We rely on Standard Contractual Clauses and other safeguards to ensure adequate protection for international transfers, in accordance with GDPR and similar regulations.

Your Privacy Rights

Depending on your jurisdiction, you may have rights to access, correct, delete, restrict, object to, or port your personal data, and to withdraw consent. To exercise any of these rights, please contact us (see below).

Children’s Privacy

Strive is not intended for children under 13 (or under 16 in the EU). We do not knowingly collect personal information from children. Parents who believe their child has provided us data should contact us for deletion.

Changes to This Privacy Policy

We may update this Policy periodically. We will post the new version with an updated "Effective Date" and, where appropriate, notify you via the App or email.

Contact Us

Email: support@striveworkouts.com
Postal Address: Strive UG, Parkstraße 12, 28209 Bremen, Germany

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